Dashboard Highlights
782
Total Messages Handled
59
Phone Numbers Collected
7.5%
Lead Conversion Rate
33.1%
No Reply After Follow-up
Distribution of Message Outcomes
This chart illustrates what happened to the 782 total messages received. A significant portion, over a third, resulted in no reply even after a follow-up. This, combined with those who ghosted or didn't reply to the initial ask, represents a major opportunity for engagement improvement.
The 7.5% who provided a phone number are our qualified leads, but improving our initial engagement strategy could significantly grow this number from the large pool of unresponsive contacts.
Platform Performance Breakdown
While Facebook is overwhelmingly the primary source of message volume, this comparison highlights performance across key engagement metrics. The data shows that both platforms face similar challenges with contacts becoming unresponsive.
Given its volume, optimizing the response flow on Facebook presents the largest opportunity for increasing the total number of leads collected.
Actionable Recommendations
Based on the data, here are three key areas for improvement to enhance efficiency and capture more leads.
1. Streamline Reporting
Problem: End-of-month reporting is time-consuming and manual.
Solution: Implement a daily End-of-Day (EOD) report template.
Benefit: Enables real-time trend analysis and makes monthly reports accurate and efficient.
2. Fix Automation Gaps
Problem: Automated replies mark messages as "read," causing potential leads to be missed.
Solution: Find a technical workaround to send automated replies without changing "unread" status.
Benefit: Prevents lead leakage and ensures every potential client is reviewed, especially during high-volume periods.
3. Enhance Engagement
Problem: Over 50% of contacts become unresponsive after the initial message or follow-up.
Solution: Analyze and A/B test initial contact scripts to be more engaging.
Benefit: Reduces the "ghosting" rate and increases the number of conversations that convert to qualified leads.